Raikes School Vlogs
A vlog series filmed by Cat and edited by redthread promoting Raikes School.
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Raikes School Vlogs
A vlog series filmed by Cat and edited by redthread promoting Raikes School.

One thing we know about young people, they hate listening to old people. So as a part of our recruitment efforts for the Raikes School at Nebraska, we knew we needed messaging from someone our audience could view as a peer. Bonus points if we could make the message feel organic and not like a paid promotion.

Our solution involved doing something an advertising agency might find drastic — we put our cameras down and let somebody else do the filming. We worked with our real life Raikes School star, Cat, to collect videos about topics ranging from her internship to living on campus to her class schedule. Then we simply edited the videos together to create a vlog series. The result was a seemingly organic, completely believable marketing campaign.
Watch the video here.

Materials for the 2016 United Way of Lincoln and Lancaster County campaign.
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