The Blog I Hated Writing

It’s been a hell of a year working here at redthread as the Creative Strategist — the person behind the scenes on many accounts making sure the analytics line up with the big ideas. I was thinking back at how I’d even become part of this spaceship’s crew, and realized how small interactions with the right people truly shaped my life. Here’s the backstory to this one:

There was a YP Group networking event at Hopcat, a new restaurant at the time, known for their infamous “crack fries” that I wanted to get my hands on.  My employer at the time, The Cornhusker Marriott, let a few of us in sales and marketing go to bump into the right people over a beer, and I was in.

That’s where I met Adam, our (for better or worse) fearless leader, who told me about a small creative agency he’d started. I could smell the sales focused lead-in and tried to escape any commitment to partner with an agency given the hotel’s stringent budget. But, I added him and a few others on LinkedIn the next day, following proper networking protocol.

Fast forward a couple years, and I was hunting for a new job opportunity in Lincoln after a brief stint in sunny Sacramento. I wanted to dive into the agency world given all the crazy stories I’d heard of incredible work paired with talented creatives, putting in long hours you’re too passionate to notice. A LinkedIn open position post led to me messaging Adam, and getting him to squeeze me into the pool of candidates at the last minute. That’s when the team hired me to plan a Jell-O sponsored dog fighting ring.

Okay, just kidding, but making sure you’re still with me.

Clearly, it all worked out (at least for me, it’s still up in the air for the other party). Had I skipped that one small networking event, I’d have never realized the thrill of dissecting a client’s business, hearing their desires to grow and solving puzzles for them.  I wouldn’t know the experience of winning over a major client after putting your heart and soul into a pitch. Or what it feels like to help a non-profit client hit a lofty $6.5 million donation goal and realize you’ve contributed to your community being fed, sheltered, and cared for.

Although I have no clue what’s in store this next year with redthread, what challenges I’ll overcome, or new perspectives I’ll gain, I know I’ll be pushed to learn and grow beyond what I can imagine. Given all those unknowns, I look forward to seeing where another year’s accumulation of small interactions take me and the rest of this company of creative weirdos.

- Casey

Years have passed, many new skills were learned, yet creating is still one of my favorite ways to spend my time. But as a full time designer, it sometimes gets difficult to maintain that spark 100% of the time. When you are expected to consistently provide great ideas, you’ll need to have a few tricks in your back pocket to use on those days the well feels bone dry.
I’ve seen it all folks - the good, the bad and the incredibly unprepared. We get many applications at redthread every month, and I’ve quickly determined what really makes an applicant and application NOT tick. Below are some quick tips that are guaranteed to make sure you don’t get hired at redthread.