Drive Smart Nebraska Occupant Safety Video
A video created for the Drive Smart Nebraska Occupant Safety campaign
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Drive Smart Nebraska Occupant Safety Video
A video created for the Drive Smart Nebraska Occupant Safety campaign

Upon receiving this project, we were shocked to learn that some people, adults and teenagers alike, still don’t wear their seatbelts. And then we were told people’s top excuses for not wearing a seatbelt, and our shock turned into borderline amusement. Our strategy was born.

By taking the words out of our non-seat belt wearers’ mouths and replacing them with children’s voices, we demonstrated just how childish these excuses really sound.

Excuses are Childish

Drive Smart Nebraska Occupant Safety Video

A screen-printed poster promoting a design talk by the well-know design Aaron Draplin
A video created for Nebraskans for Civic Reform to get Nebraskans voting