Drive Smart Nebraska Occupant Safety
A video for Drive Smart Nebraska's Occupant Safety campaign.
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Upon receiving this project, we were shocked to learn that some people, adults and teenagers alike, still don’t wear their seatbelts. And then we were told people’s top excuses for not wearing a seatbelt, and our shock turned into borderline amusement. Our strategy was born.

By taking the words out of our non-seat belt wearers’ mouths and replacing them with children’s voices, we demonstrated just how childish these excuses really sound.

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