Curveball & JAV Hard Cider Can Design
A whammy of a design to help cans fly off shelves.
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Curveball & JAV Hard Cider Can Design
A whammy of a design to help cans fly off shelves.

For 20 years, James Arthur Vineyard has been performing wizardry on its grapes, leading to unforgettable wines. Not surprising, then, they’ve grown to become Nebraska’s largest vineyard.

But when they ventured into the fruitful world of hard ciders, they knew they needed a distinct design for the cans to grab shoppers’ attention. That’s when we came together. Using the “Curveball” name of the cider, we chose to follow this theme into the design, incorporating baseball imagery. We used soft watercolor and ink illustrations on a solid white background, which allowed us to draw attention using the cider’s main ingredient colors: red and green. Complementary colors in a field of white grabs a customer’s attention, and with cider this good, it’s worth that attention.

Sure, this could’ve been a straight-forward label, one similar to the cans next to it on the shelf. But in creating a label that stands apart, we captured what James Arthur Vineyards is all about – crafting amazing wines and ciders.

"Our experience in working with redthread was first class from our first consultation to the final touches on our project. I can honestly say that throughout the whole process their team was always very professional in everything they did. Everyone was easy to work with and very accommodating. In fact, we were impressed that we (the client) always came first as they truly listened to our wants and needs as well as our ideas and made them happen in a creative, efficient, and effective manner. Overall, the project was well-planned and well-executed. We will definitely use redthread in the future."

- Jim & Barb Ballard
James Arthur Vineyards


Jav Cans 3
Jav Cans 7
30-second spot showcasing the carousel of characters that stop in.
Delivering recognition to incentivize sales.