The Very Persuasive Conservation Coach
Teaching grownups to take environmental action.

The Lower Platte South NRD does a lot of the heavy lifting when it comes to environmental conservation in and around Lincoln, Nebraska, but they needed a way to convince the citizens of the natural resources district to start playing a larger role.

Meet the Conservation Coach: a character developed to inspire citizens to swap their daily actions to more environmentally-friendly solutions.

In a series of six videos, we focused on certain conservation topics: general environmental education, water preservation and flood management efforts.

These videos were broadcast in local markets and ran on social media reaching over 47,000 people across Facebook and Instagram, garnering nearly 75,000 impressions.

The series was so successful that LPSNRD hosted bike-a-long events with the Coach, expanded the campaign with mini vlogs from the Coach and will launch a second installment of the campaign in summer 2020.

We came to redthread and shared with them the information we wanted to convey to the public about us and the work we do. They came up with the most creative, funny and engaging concept of the Conservation Coach. They exceeded all our expectations with this series! Every time I watch them, they still make me laugh and smile.  From start to finish –redthread was so great to work with. Always receptive to our feedback, mindful of our budget, redthread works hard to ensure their clients are 100% satisfied. They. Are. Awesome.

- McKenzie Barry, Environmental Education & Communications Coordinator

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