To Sell Seed, You Plant a Big Idea
How to bring a forgotten ag product back to the modern market.
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Like a dormant volcano, Prairie Valley was pure brand power waiting to be uncorked. Aurora Coop challenged us with reviving the 50-year-old seed brand by coming up with some standout packaging and a big kickoff video to boot. We chose to make something that said as much about the people as it did the product.

This campaign became a tribute to the collective heritage of hard work, which ag producers proudly uphold. We showed customers that we understand what they do goes way deeper than the topsoil they till and far beyond their fields.

It inspired our tagline: Grow Without Limits.

Ac011 Prairie Valley Mockup
Ac011 Prairie Valley Bags

grow something with us

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