Raikes School Viewers
Interactive mailer for the School of Computer Science and Management
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Raikes School Viewers
Interactive mailer for the School of Computer Science and Management

The Raikes School, an elite computer science program at Nebraska, faces the same challenge every year: how to recruit A-list high school students from around the world to the Raikes School and away from schools like Stanford, Notre Dame, or MIT?

The forward-thinking nature of the program called for an unconventional campaign. We utilized virtual reality campaign to provide an immersive experience. With just their smartphone and a cardboard virtual reality viewer received by mail, students could view the college, campus, and Silicon Prairie as if they were actually there. And once the students received the viewer, we followed up with direct mail over the course of the following months alerting them to additional 360-degree videos.

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