Ever hear of a “rebel bean”? It’s the bean that refuses to be roasted like the rest of the batch. It’s also the namesake, and spirit, of an up-and-coming roastery and coffee shop, Rebelbean Roasting, known for their 100% organic, fair-trade and cool, punk-y vibe. And as a new business, there was a need to establish themselves as a memorable and regular part of Lincolnites’ lives. Humans are habitual creatures and most of us already have a go-to spot or brand we get our java from. They needed to stand out and show the Capital City that this isn’t your average, dime-a-dozen coffee.

We were tasked with helping them develop a new, contemporary brand with a logo to match. They wanted something with a vintage and rustic feel, while still being fresh and modern, so we created a tie to another notable rebel: the colonial American, fighting the British tyrants. Using distressed visual effects, paired with a rubber stamp aesthetic and vintage typography, we produced a brand that was versatile and uniquely recognizable for the client.

This project was a great chance to take influence and pay homage to American history while bringing a current-day feel to the overall project. Coffee is our best friend at redthread, and we’re always happy to brand those who provide the good stuff.