A throwdown of all things wings, designed to reach new donors in a younger demographic.

United Way of Lincoln and Lancaster County had a few goals in mind when they kicked off their 2018 fundraising campaign. The first, to raise half a million dollars more than the previous year. The second, to develop a way to reach new donors in a younger demographic. The solution? WingFest: a festival devoted to discovering Lincoln’s king of the wing.

Because it was the first year of WingFest, we wanted to kick it off with a bang by developing blazin’ branding to get guests and vendors interested. Everything we developed from the website, to the logo, to the Facebook event was dripping in fun, saucy energy that attracted numerous local sponsors and vendors to take part in the celebration.

We didn’t want to “just wing it” for this campaign, so we stayed true to the spicy side that is wing eating, developing a fiery campaign color scheme, a logo that was as cute as it was delectable and a saucy script typography. This branding was used in event swag, print ads that were placed in local newspapers, and outside in the Cube in the Railyard – where WingFest took place.

To get people interested, we promoted the event on Facebook and Twitter. Our WingFest Facebook event garnered interest in over 6,300 people. The mouth-watering materials directed people to the, to purchase tickets.

We covered the sold out event, producing savory photos that can be used for promotion for future wing wars.

The successful campaign garnered enough interest, that all tickets sold out five days before the event. Approximately 800 people attended WingFest, raising over $13,000 for the United Way of Lincoln and Lancaster County to support Lincoln youth in the summer through community learning centers.

Uw Wingest Microsite Mockup
206,800 people reached.
6,800 responses.
sold out in 20 days.
T Shirt Mockup

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