Schmik’s Market
Don’t Let the Name Fool You
See the new social series for a full-service grocery store.
Meat and beer have been staples of the human race’s diet for centuries. Nicknamed after the essentials that they’re known best for, Schmick’s Market – also known as Meat & Beer – wanted to increase weekly sales by 30% and make the public more aware that they were a full-service grocery store. That’s when a van rolled in with a plastic squirrel nailed to its roof.
Before we get into the videos we should have you know one thing: Meat & Beer isn’t basic. It’s where you go to pick up the ultra-rare 99-pack of PBR while also getting your fruit for breakfast (it’s called balance). So instead of creating standard videos that flex product promotions, we wrote and produced a six-episode series for social media starring two employees that could also be called grocery store groupies. Each video was tailored to a specific topic such as comparing prime beef cuts, stocking up on favorite local brews and being full-service.
The series was posted to Facebook over 4 months and garnered almost 150,000 views across all six videos. Meat & Beer saw an increase of 27% in sales, and a second installment of the campaign is in the works for 2020!
Meat and beer have been staples of the human race’s diet for centuries. Nicknamed after the essentials that they’re known best for, Schmick’s Market – also known as Meat & Beer – wanted to increase weekly sales by 30% and make the public more aware that they were a full-service grocery store. That’s when a van rolled in with a plastic squirrel nailed to its roof.
Before we get into the videos we should have you know one thing: Meat & Beer isn’t basic. It’s where you go to pick up the ultra-rare 99-pack of PBR while also getting your fruit for breakfast (it’s called balance). So instead of creating standard videos that flex product promotions, we wrote and produced a six-episode series for social media starring two employees that could also be called grocery store groupies. Each video was tailored to a specific topic such as comparing prime beef cuts, stocking up on favorite local brews and being full-service.
The series was posted to Facebook over 4 months and garnered almost 150,000 views across all six videos. Meat & Beer saw an increase of 27% in sales, and a second installment of the campaign is in the works for 2020!
Challenges:
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Solutions:
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Meat and beer have been staples of the human race’s diet for centuries. Nicknamed after the essentials that they’re known best for, Schmick’s Market – also known as Meat & Beer – wanted to increase weekly sales by 30% and make the public more aware that they were a full-service grocery store. That’s when a van rolled in with a plastic squirrel nailed to its roof.
Before we get into the videos we should have you know one thing: Meat & Beer isn’t basic. It’s where you go to pick up the ultra-rare 99-pack of PBR while also getting your fruit for breakfast (it’s called balance). So instead of creating standard videos that flex product promotions, we wrote and produced a six-episode series for social media starring two employees that could also be called grocery store groupies. Each video was tailored to a specific topic such as comparing prime beef cuts, stocking up on favorite local brews and being full-service.
The series was posted to Facebook over 4 months and garnered almost 150,000 views across all six videos. Meat & Beer saw an increase of 27% in sales, and a second installment of the campaign is in the works for 2020!
