redthread
Re-Brand Spanking New
The ultimate brand makeover to polish our persona.
A brand is a feeling- a gut feeling. And our’s was feeling slightly outdated. All that we wanted to convey was being diluted by our original branding. In 2022, we re-threaded the thread to give ourselves a much-needed glow-up. In an all-team effort, we combined our skills to build a brand that’s representative of redthread today.
Process makes perfect, and the one we followed looked a lot like this: Discovery -> Research -> Brand Redesign -> Website Build -> Sizzle Reel Production -> Debut
Today we have an updated brand guide with a website, a sizzle reel, and internal docs to match. With a lot to say and little time to say it, we’ll now let our rebrand do the talking.
A brand is a feeling- a gut feeling. And our’s was feeling slightly outdated. All that we wanted to convey was being diluted by our original branding. In 2022, we re-threaded the thread to give ourselves a much-needed glow-up. In an all-team effort, we combined our skills to build a brand that’s representative of redthread today.
Process makes perfect, and the one we followed looked a lot like this: Discovery -> Research -> Brand Redesign -> Website Build -> Sizzle Reel Production -> Debut
Today we have an updated brand guide with a website, a sizzle reel, and internal docs to match. With a lot to say and little time to say it, we’ll now let our rebrand do the talking.
Challenges:
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Solutions:
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
A brand is a feeling- a gut feeling. And our’s was feeling slightly outdated. All that we wanted to convey was being diluted by our original branding. In 2022, we re-threaded the thread to give ourselves a much-needed glow-up. In an all-team effort, we combined our skills to build a brand that’s representative of redthread today.
Process makes perfect, and the one we followed looked a lot like this: Discovery -> Research -> Brand Redesign -> Website Build -> Sizzle Reel Production -> Debut
Today we have an updated brand guide with a website, a sizzle reel, and internal docs to match. With a lot to say and little time to say it, we’ll now let our rebrand do the talking.
"This is dope AF."
- Adam, CEO
"F*ck yeah! This is dope."
- Rhett, COO
"This is dope AF."
- Adam, CEO
"F*ck yeah! This is dope."
- Rhett, COO
