Bryan College
The Future Is Still Bright (And Blue)
A care package for future care providers.
Being a medical student during the Coronavirus pandemic is like someone asking you to house-sit for them and then lighting their house on fire.
When COVID-19 grew from a rumored risk to impending reality, Bryan College knew they needed to change plans. Students were stuck at home and stuck with a grim reality.
So, we switched from building a recruitment campaign to something for current students - something to help them through the coming events. The thing is, it’s hard to know what to say to a medical student when this is the world we expect them to take care of.
We found that a message of understanding - an acknowledgment and appreciation of their efforts - paired well with a box of helpful supplies. Everything, even the contents to the box itself, was designed and presented around medical career themes, complemented by plenty of Bryan College blue. We want to remind each student that their future, like this box, is still packed with opportunities.
Being a medical student during the Coronavirus pandemic is like someone asking you to house-sit for them and then lighting their house on fire.
When COVID-19 grew from a rumored risk to impending reality, Bryan College knew they needed to change plans. Students were stuck at home and stuck with a grim reality.
So, we switched from building a recruitment campaign to something for current students - something to help them through the coming events. The thing is, it’s hard to know what to say to a medical student when this is the world we expect them to take care of.
We found that a message of understanding - an acknowledgment and appreciation of their efforts - paired well with a box of helpful supplies. Everything, even the contents to the box itself, was designed and presented around medical career themes, complemented by plenty of Bryan College blue. We want to remind each student that their future, like this box, is still packed with opportunities.
Challenges:
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Solutions:
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Being a medical student during the Coronavirus pandemic is like someone asking you to house-sit for them and then lighting their house on fire.
When COVID-19 grew from a rumored risk to impending reality, Bryan College knew they needed to change plans. Students were stuck at home and stuck with a grim reality.
So, we switched from building a recruitment campaign to something for current students - something to help them through the coming events. The thing is, it’s hard to know what to say to a medical student when this is the world we expect them to take care of.
We found that a message of understanding - an acknowledgment and appreciation of their efforts - paired well with a box of helpful supplies. Everything, even the contents to the box itself, was designed and presented around medical career themes, complemented by plenty of Bryan College blue. We want to remind each student that their future, like this box, is still packed with opportunities.
